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Hubert Francis was born and raised in Elsipogtog, an Indian Reservation in New Brunswick, Canada. He started his rock group J.Hubert Francis and Eagle Feather in 1990, with Eagle Feather becoming the first touring Aboriginal rock band in Canada. Releasing three albums, including the award-winning Message From a Drum in 1999, Francis and Eagle Feather have toured the world with their fusion of native chants and contemporary rock sounds. J.Hubert Francis and Eagle Feather have been nominated for numerous high profile awards including a Native American Music Award and two Juno nominations. Francis recently completed the filming of a documentary series, Eastern Tide, co-directing, performing and narrating in the Mi kmaq language.

Francis was awarded the 2019 Dr. Helen Creighton Lifetime Achievement Award in recognition of his “profound and lasting effect” on the Atlantic Canadian music industry.